Add a SKU, add an outlet, add a licence line.
Trade promotion, supply chain, retail execution, e-commerce — every workflow on a vendor licence that scales with SKUs and outlets. We replace the contracts that scale faster than your top line.
CPG brand owners face the same compression every quarter — input costs up, retail negotiating power up, marketing spend under review, and a SaaS stack that bills harder on every SKU launched, every outlet covered and every promotion run. TPM, DSD, retail execution, supply chain, e-commerce, sales-force-automation — every workflow has a vendor module renewing on its own schedule. We rebuild the load-bearing ones as software you own.
Four contracts every CPG CIO has signed.
Trade-promotion lock-in
Your TPM platform owns the historical promo schema. Every new format requires vendor consulting hours; every fiscal-year refresh has the renewal conversation baked in.
Per-SKU, per-outlet pricing
Retail execution apps and SFA tools scale per outlet visited and per SKU tracked. Distribution expansion expands the licence bill faster than gross margin.
Account-portal fragmentation
Every major retailer mandates their own ordering, invoice and promo portal. Master data lives in 12 places; reconciliation absorbs whole headcount budgets.
Demand-sense delay
Forecasting modules update monthly. Promo lift, weather, social signal arrive in real time. The vendor module is always a cycle behind the shelf.
Six workflows we replace per category.
Retail-execution AI
Field-rep route planning, OSA detection, planogram compliance — generated from your photos, your stores, your priorities. Operates within the field-headcount budget your COO already set.
Deductions & claims agent
Reads the deduction, traces back to the promo, the load, the invoice. Drafts the dispute. Recovers the claims your AR team currently writes off.
Auditable shelf BI
Sell-in vs sell-out, share of shelf, promo ROI. Every metric traceable to source. Compliance and audit committee asks become self-serve.
TPM rebuilt as agents
Promo design, account-level pricing, lift modelling — agents that read your historic promo data and write back when your KAMs approve. Replaces what TPM vendors charge per account.
Demand-sense supply chain
Forecast at SKU/account/week resolution. Pulls promo calendar, weather, ad spend and social. Replaces a vendor module that costs more per quarter than the inventory it optimises.
NPD lifecycle workflow
New-product development from concept to listing — encoded as data your innovation team edits. Replaces a sprawl of project tools and document portals.
How saasinator brings AI to CPG.
Assess
Map every AI opportunity across your trade, supply, sales and e-commerce stacks. Score by margin per outlet, NPD throughput, and deduction-recovery upside.
Deliver
AI-native workflows replace the manual loops your KAMs, demand planners and field teams run today. Two-week pilot per workflow, working screens at the end.
Operate
Governed agentic systems in production. Every promo decision logged, every forecast traceable, every workflow change owned by your team.
Every shelf in CPG.
Food & beverages
Branded food and bev manufacturers — high SKU velocity, short cycle times, deep DSD relationships.
Beauty & personal care
Mass and prestige beauty operators. Shelf is the asset; merchandising is the moat.
Home care & household
Cleaning, fabric care, paper goods. Mature categories where unit economics are the entire game.
OTC & consumer health
Self-care, vitamins, wellness. Regulatory overlay plus modern brand-building cycle.
Pet & specialty
Pet food, baby care, specialty nutrition. Growing categories with sophisticated subscription dynamics.
Private label & manufacturing
Contract manufacturers and private-label producers operating against retailer specs and margins.
Capabilities that show up most in this sector.
The maths behind every CPG engagement.
Pick the platform that bills hardest per shelf.
Bring one TPM, retail-exec or demand-planning contract. Ten working days. We tell you what owning it would actually cost.