The licence ledger
IllustrativeThe commercial shape of a CRM estate, as a buyer reads it
- Basis of charge
- Per active user, per module. Headcount growth and module coverage are both additive to the invoice.
- Second meter
- Records, marketing contacts and transactions are charged again on top of the seat, so the customer base you built is itself a billing unit.
- Add-on structure
- Each AI assistant and each premium tier prices separately on top of the base seat.
- On exit
- Win criteria, segmentation logic, consent state and interaction history sit inside the vendor's customer schema — not in an asset you hold.
Shape only — the direction of travel, not a quantity. Your own curve comes from your own renewal schedule.